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Palatka Housing Authority Rebranding

The Palatka Housing Authority and the Palatka Housing Development & Management Corporation (PHDMC) rebranded in the summer of 2022 with new logos.

Our new logo brands are unique to the Palatka Housing Authority and the PHDMC. The logos feature a stylized house surrounded by sunset and waves.

The Palatka Housing Authority, in partnership with the community, is committed to providing affordable and quality housing options to eligible clients. We seek to create equal opportunities through education and training for residents to reach self-sufficiency and economic independence. In order to achieve our mission, we will strive to:

  • Become more self-sustaining through fiscal responsibility.
  • Assist our residents in building a sense of community.
  • Ensure that the dignity, respect, and self-worth of the Palatka Housing Authority's residents are affirmed.
  • Empower and challenge all to achieve excellence.

PHDMC was created to provide, develop, rehab, construct and/or acquire affordable housing opportunities for low and moderate-income persons and/or families. The mixed-income and mixed-use properties are primarily located in, but not limited to, Palatka, Florida, and the surrounding areas.

The new image brands capture the Palatka Housing Authority's and the PHDMC's spirit and will be used internally and externally to identify our projects.

The logo brands were produced for us by creative agency Brooks Jeffrey Marketing, Inc., an award-winning national firm serving Housing Authorities nationwide.

Established in 1984, Brooks Jeffrey Marketing provides integrated marketing solutions: advertising, branding, photography, public relations, promotional items, websites & social media campaigns to businesses, government entities & non-profits throughout the US. (

New Branding:

PHA, Palatka Housing Authority Icon

PHDMC, Palatka Housing Development and Management Corporation Icon

Old Branding:

Palatka Housing Authority Old Logo